Acquire customers through solutions such as a promotional WAP site with the ability to capture customer data and communicate with them on a once off or ongoing basis.

Why not allow customers to SMS in for more information and have a consultant call them back. A more interactive means of a customer acquisition campaign would include encouraging consumers to connect to a wap site, complete their details and request information which can be sent to them directly or they can be contacted at a later date.

Maintain a constant and open communication with your clients on an ongoing basis by utilizing mobile marketing solutions such as:

Allow customers to subscribe on your web or WAP site to become a member of a �club�, with access to special offers and deals sent directly to their cell phones via SMS on a regular basis (i.e. monthly).�

Create a loyalty program whereby consumers are able to SMS in the details of each purchase that they make and in doing so accumulate points. The more points they accumulate the greater the rewards that they will receive. This presents the opportunity for creating ongoing communication with your customer base.

Once a customer has opted in to receive communications the mobile number of the customer is recorded and alerts such as notices, service reminders, news and appointments can be sent to the customer. This solution can also be used as internal service alerts and reminders for communicating to your employees.

Using mobile for service alerts is far more cost effective than traditional communication methods.

An example of these communications include; �You have been invited to an internal company workshop date: 18 July, Time: 13:00. Please RSVP to your line manager.�